However, there is a way you can still gain access to the feature.
So, if you live in a rural area, it's not enabled for you. It's only available as a default option for people in “major markets with Pride celebrations”. But this option is not enabled everywhere or even automatically. In June, Facebook launched a set of features to celebrate Pride month, including the option to react to posts with a rainbow flag. This new type of 'like' button is actually called the Pride reaction.
(Pocket-lint) - Have you noticed recently that some people can respond to Facebook posts with rainbow flag 'likes'?